I love to work at the sweet spot between aesthetics and usability, specializing in brand and product design.

My approach to assigments is pragmatic, with my clients' business goals as the main priority.

Although not exclusively, I currently focus mainly on the Fintech, Crypto and Blockchain spheres, with extensive technical - as well as sociological - knowledge of the industries.
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My background developed in digital advertising and design management roles in leading global agencies such as TBWA (Rome, Italy) and Mediabrands (Amsterdam, The Netherlands), and I've been involved in projects spanning diverse industries such as Retail, Fashion, Automotive, Entertainment, Energy, Transportation, Finance and Governmental, for clients such as ING, ABN AMRO, BNP Paribas, BMW, Audi, Warner Bros., The Coca-Cola Company, The Holy See, The European Union, Giorgio Armani, among many others.

Nowadays I'm working as a freelancer from sunny Lisbon, Portugal, as well as being the Creative Director of the crypto exchange Coinmetro, and also as a freelance Lead Product Designer of state-of-the-art price analysis tools for the Italian supermarket chain Conad.