Ongoing case study, briefly under development. Currently published as a visual showcase, with a brief overview of the assignment. In-depth walkthrough possible by appointment.
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Based in Tallinn, Estonia, Coinmetro is a cryptocurrency exchange.

Collaborating with a diverse team, my role was centered on defining the creative direction and shaping the visual identity.

While aiming to appeal to a younger demographic, our goal was clear: preserve the bond with our seasoned users and instill trust for those new to our platform. Responding to past design constraints, I've been implementing a modular approach and a versatile design system, ensuring consistent visuals across all platforms.

With the rebrand launched in May 2023, I've been steadily augmenting our visual toolkit, optimizing it for daily communications.